Our Story began in 2006 when we, as two young, like-minded individuals, working as Designers at Rockwell Group, found ourselves collaborating on several projects together—high-end restaurants, bars, lounges and hotels—and realized a shared modern aesthetic and an instinct for creating multi-sensory environments. Taking all of these experiences and combining them with our passion for pop culture, the vision was born: to create a lifestyle design studio "for how you eat, drink, and sleep in the modern world."

Our Design Approach blends elements of style and cultural influences in all its forms—from Architecture, Travel, Fashion and Lifestyle to Music and Technology—and applies them to the behavioral aspects and sensory appeal of the End-user. Our ability to always remain on trend, allows us to create unique, specialized, and well-branded design solutions for our clients.

Our Aesthetic infuses modern sensibilities with the ambient experience—visually, texturally, and acoustically bringing space together by integrating carefully curated materials, finishes, furniture, and innovative brand + amenities elements to establish the type of atmosphere and interactive experience evocative of a time and place. At times sophisticated, stimulating, and luxurious and at other times casual, comfortable, natural and simplistic, the end result always affects a mood.

Our Relationships with industry professionals have been cultivated through years of successful projects together. From maintaining strong client relationships over time to working closely with their owners' reps, their purchasing agents and our preferred vendors and artisans, we collaborate harmoniously together to find unique ways of creating visually captivating immersive environments and stunning design moments within a space.


Shell Azar’s dynamic career path began in the Publishing world where she worked at several well-known, national magazine publications after graduating from the Pennsylvania State University. Following her run in the realm of glossy magazines, she focused her love of the “visual” on a career in Interior Design and earned a second degree from the acclaimed New York School of Interior Design. During this time she also forayed into Set Design and Location Scouting/Managing for Film as well as Styling for Editorial Photo Shoots. Taking all of her experiences and setting her sights on Hotel + Restaurant design, she went on to work as a Designer on a variety of high-profile projects while at her most recent Firm, Rockwell Group. Her design work there includes Head of Interiors for Nobu Restaurants in Los Angeles, San Diego, Waikiki, Las Vegas, Hong Kong, Dubai, Melbourne, Moscow, Mexico City, and Beijing, in addition to Matsuhisa Restaurant in Athens, Greece and Marina Bay Sands Casino & Resort in Singapore.

Sally Weinand, a Designer with 10+ years experience in Architectural and Interior Design, holds a dual degree in Architectural Design and Structural Engineering from Oklahoma State University. Her role as Designer and Project Manager has afforded her the opportunity to work on such varied projects as Heathrow Airport’s Terminal 5, while at Pascall+Watson, to the award-winning Nobu Restaurant in Hong Kong with Rockwell Group. Other award-winning projects while at Rockwell Group include Adour Restaurant with Alain Ducasse at the St. Regis Hotel New York and Adour Washington, D.C., Belvedere Hotel/Bar Lounge & Pool, and Matsuhisa Restaurant in Mykonos and Athens. Her most recent projects as Principal at her own firm, WO Design, include Community Restaurant, Friedmans Lunch at Chelsea Market, The Yard at 160, and Grubstake in New York.



35 E 10TH ST . 6F . NYC . 10003

Style for how you Eat, Drink, + Sleep in the Modern World.